As you play Freerice and answer questions right, advertisements appear on your screen. When you see one of these advertisements, you trigger a financial payment to the World Food Programme (WFP) to support its work saving and changing lives around the world.
In the game, these payments are represented via grains of rice. The amount of money generated when you see an advertisement can vary, but is roughly equivalent to what the World Food Programme spends to purchase 10 grains of rice.
By playing, you are generating the money that pays for this rice. This money is used for many types of assistance — not just rice — depending on where needs are greatest. Regardless of the type of assistance, you can be sure that 100% of all funds generated on Freerice go to the World Food Programme, and 93.5% of every payment received by the World Food Programme goes directly towards helping children and their families. Freerice does not earn or keep any money it raises. You can learn more about the different ways the World Food Programme is funded here
Where does the rice go?
WFP doesn’t use the funds raised via Freerice to only purchase rice. Instead, money raised via Freerice funds a variety of WFP projects around the world, depending on where needs are greatest.
The ‘food basket’ is what WFP calls the mix of foods provided to people in different places around the world, depending on their emergency and nutritional needs, local customs, and other factors. In countries where rice is a staple part of the diet, WFP provides, on average, about 400 grams of rice per person, per day (for families, including children and adults). This is intended for two meals that include other ingredients to ensure a minimum of 2,100 kilocalories per day. There are approximately 40–50 grains of rice in a single gram.