SECOND LIFE TOYS
BY RESETCOLLECTIVE
JUL 2020 


SECOND LIFE TOYS. A SECOND OPPORTUNITY.

Campaign by the Japanese agency Dentsu to raise awareness of the donation of children's organs.

The project called "Second Life Toys" consists of fixing broken toys from the pieces of other toys. The organization encourages children and adults to donate toys that no longer serve the same purpose as organ donation, to help others. 

Those who participate in the project by donating toys that they do not use receive a thankful letter from the stuffed animal that has received the transplant telling them how much their life has changed after receiving the transplant. 

To publicize this initiative, the agency has teamed up in collaboration with the Green Ribbon organ transplant association and numerous artists who were responsible for transplanting stuffed animals.